The customer is always right, you aren’t. The customer, or user, in the context of our course, is a typical person within your target market. While I was within my scope (20-25 years old moving to a new city), I needed to constantly check myself when making assumptions. Just because I thought that something was […]
Innovation Sprint
November 27, 2018 by ·
While I am the Brand Strategist in Tribe Innovation, the sprint on 11/14 was my first one! I had so much fun because everyone was willing to get involved and come up with crazy ideas. It was such a great idea to have someone who works with sustainability on campus come to preface the sprint […]
Evaluation
November 25, 2018 by ·
For the evaluate mode, we conducted a focus group. We ended up getting a wide variety of students within our scope (all seniors and 2 juniors who had worked and lived in cities). When choosing people to invite I intentionally invited one person who I knew would not be interested in our idea and one […]
Prototyping
November 13, 2018 by ·
At the beginning of prototyping, we all took a moment to reflect on our perception of our product. Then we went around and described what we thought the idea was. I found this to be such a helpful exercise to do at the beginning of the prototyping process because we found that while we were […]
Ideation
November 4, 2018 by ·
Ideation is always my favorite part of the design thinking process. I love suspending judgment and practicality we are so trained to stick to and coming up with fun ideas to solve user-centered problems. I found the most difficult thing at first was to do just this though. I found my ideas were constrained to […]
Insight Synthesis
November 1, 2018 by ·
Last week we created problem statements utilizing our knowledge about our scope and project. Instead of using a group brainstorming method where we all put sticky notes on the board, we individually wrote problem statements and then shared them with someone in a different group for feedback. I found this to be a very […]
Personas / Journey Mapping
October 24, 2018 by ·
I found that developing both personas and a journey map helped narrow down the focus of our project. After interviewing, I unintentionally tended to think of the focus of our project as the two people I interviewed – my sister and my sorority big. But going into the persona creation process I knew we were […]
Interview
October 12, 2018 by ·
I conducted 2 interviews – one with my friend, Callie, who graduated last year and moved to Dallas last month and the other with my sister, Simone, who moved to NYC last month. Creating the interview guide with my team was incredibly helpful. I took a similar class as a sophomore in which we conducted […]
Observation
October 4, 2018 by ·
During the observation period of the project, I conducted 2 separate types of observations. The first was a direct observation in which I sat in the common area of my house at 4:15 pm on a Monday for 30 minutes and recorded the movement throughout the space and the interactions among my housemates. I found […]
Design Thinking Process
September 18, 2018 by ·
Going into the Design Thinking process I was not optimistic. When asked to create improvements to a phone I, like the majority of our class, drew what appears to be an iPhone, exactly as I have it. I didn’t believe that I would be able to come up with anything unique or worthwhile through the […]